LuxuriousPROTOTYPE: Fashion & Football Launch Party hosted by Sinorice Moss.

On Tuesday, January 12, 2010, The Southern Gentleman was invited to the Launch party for FashionandFootball.com in New York City's swanky hot spot, La Pomme. The event was sponsored by ABSOLUT VODKA® and hosted by Sinorice Moss of the New York Giants and Priscilla Monteiro.

Fashion and Football dot com introduces a new vision in the worlds of both sports and fashion for the football fan who loves fashion and vice-versa.In addition to the web launch, Fashion and Football will premiere the highly anticipated television series which takes a look at the behind the scenes world of both professional and college football player. The television aspect of Fashion and Football will allow athletes to showcase their sense of style and charisma off the playing field as well as the ability to host interviews on the website itself. Fashion and Football has turned some of NFL’s most promising footballers into the new wave of style icons, from Visanthe Shiancoe and Adrian Peterson of the Minnesota Vikings, Vernon Davis of the San Francisco 49ers, Ovie Mughelli of the Atlanta Falcons, Ryan Grant of the Green Bay Packers, Kerry Rhodes and Leon Washington of The New York Jets along with Brandon Jacobs, Steve Smith and Michael Boley of the New York Giants, to name a few.