Elderkin said for “Coldest Winter,” one of the most personal records on the emotional project, based on West’s past relationship with his former fiance and the lost of his mother, the video isn’t as intense as their previous work together.
“It’s pretty minimalistic,” he said. “It’s slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it’s very emotional.”
“This is definitely more of a haunting one,” he said of the number. ” ‘Cause this is sort of a remix. I don’t think anyone has heard this version of the song. He did some really amazing sound work to this one. This one he got into his production a little bit more." -Nabil Elderkin, Director
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-Phaon Spurlock, The Southern Gentleman
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