JensenMartin Opening Night Reception at RS POP.

On February 2, 2011 I attended the Opening Reception for the clothing line, JensenMartin at RS POP Shop. JensenMartin is an Italian-designed apparel line based on a heritage of fine craftmanship, high performance fabrics, and smart style.

 Martin, Jensen & Friend

One of the aspects that I personally like the most would have to be the high quality fabric used on the outer wear. JensenMartin uses Thermore Ecodown© which offers the advantages of a synthetic insulation with the soft touch properties of down. The fact that the material is so light weight yet it keeps your body at a comfortable temperature is great! Sometimes you can feel weighed down by a traditional wool coat so this is a great alternative. I had the opportunity to try on some of the new pieces.

Another great aspect about the clothing line is the strong tradition that was placed before it. Jensen and Martin's family have been in the fashion apparel industry for three generations. They sought to use their knowledge to create a more attainable Italian-designed brand without sacrificing quality in construction, fabric, or style.

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Make sure to check out the site for the full collection at www.jensenmartin.com

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-Phaon Spurlock, The Southern Gentleman