Reebok Classics x S​wizz Beatz "Reethym of Life" Campaign Launch Party.

Swizz Beats Reethym of Life

In a flash of lights and neon signs, Swizz Beatz’s “Reethym of Lite” was an elaborate spectacle, which took place Tuesday July 19, 2011 in New York City. Hennessey Black was at every bar, and, though club “Espace” was very intimate, the guest list was a mile long. The carpet included a stacked roster of celebs: Pharell, Nore, Maino, Lloyd Banks, Nneka, Diddy, Busta Rhymes and of course Beyonce & Jay, and Swizz’s wife, Ms. Alicia Keys. Nice. 

Swizz Beats clive davis alicia keys Reethym of Life

Swizz Beatz, a super producer and super philanthropist, had in mind to configure the most creative way of fostering the new Reebok campaign, an all-out cultural revolution! International rebel singer, “Nneka”, who lives in Nigeria, was in the house, and said that she couldn’t imagine anywhere else she would want to be than at the event. She mentioned missing a plane back to Lagos to stay in NYC to go to the exclusive midtown Event, “I’m here to see Swizz and lend my support.” 

Swizz Beats Reethym of Life

Plenty of pretty people and swagger enthusiasts hovered the “Shoe Wall” which featured Swizz’s latest kicks and varsity jacket. “Every color of sneaker on the wall represents something different, something cool”, commented a fashion-forward fan. 

Swizz Beats Reethym of Life

In fact, every wall, every shelf, and every booth in Espace had a fresh pair of kicks on display. It was like confectionary factory, where Swizz was a real life Wonka. Purple, Blue, Pink, Yellow, sneakers for days and years. 

Swizz Beats Reethym of Life

The only music that was bumped all night was old school Hip-Hop, something that everyone in the house was able to sing and sway to. And when the A Tribe Called Quest song “Electric Relaxation” hit, everyone yelled the lyrics aloud. But, the house went absolutely nuts when Swizz hit the stage with new cuts never heard before. 

Swizz Beats Reethym of Life

The unveiling of Reethym of Lite Brand is set to shake up the world of fashion, injecting an international zeal that will no doubt turn the outerwear universe on it’s ear, and Espace in Times Square was the first space shuttle. 



Photos from Miles Gamble, StuffFlyPeopleLike.com and Wireimage

What Do You Think?
-Miles Gamble, Guest Blogger

2 Comments Leave A Comment:

Habeeb Bankole on March 22, 2013 at 10:10 AM said...

what is the name of the reebok trainers he was wearing called, and where i can get them from please

christian louboutin sneakers on April 9, 2014 at 8:50 AM said...

Christian Louboutin Louis Hi-Top Blue Spikes Blue Sneakers
Christian Louboutin Louis Hi-Top Gold Spikes Leather Sneakers Green
Christian Louboutin Canvas High-hip Black Sneakers
Christian Louboutin Louis colorful Jeweled Green Horsehair Sneakers
christin louboutin sneakers sale online and free shipping to your hand by EMS or DHL, accpet credit card payment! lets go http://www.clouboutinsneakers.com

Post a Comment

Related Posts with Thumbnails
 

LuxuriousPROTOTYPE

LuxuriousPROTOTYPE.com is a lifestyle blog whose mission is to bring you the latest in fashion,music, videos, art, events and whats hot and whats not. LuxuriousPROTOTYPE.com Clubhouse is a place where people gather and talk about current topics. Everyone that visit LuxuriousPROTOTYPE is a member of the clubhouse. Stay Tuned for Updates! "The Model Image for a Luxurious Life"

About Me

Phaon Spurlock is a native of Louisiana, Media & Marketing Professional, Owner of Prototype Solutions LLC, NUPE and last but not least a True Southern Gentleman! He lives in a world of polos, Nantucket Reds, Ribbon Belts and Bucks but also enjoys a good Sneaker, Tee and Fitted. The TRUE Southern Gentleman is able to mix and match different trends while still looking like a gentleman. Stick with me, I'll take you places. Welcome to my World! Phaon@LuxuriousPROTOTYPE.com LETS GEAUX!

LuxuriousPROTOTYPE Copyright © 2009 WoodMag is Designed by Ipietoon Customized by Prototype Solutions