"A timepiece is an extension of self-beyond expressing your unique personal style; you rely on it to carry you through the rigors of your day with accuracy and distinction"

As I've stated several times in the past, a gentleman should always have a timepiece. It's a staple in a man's wardrobe. Women have neckpieces, men have watches and cufflinks. Of course there are your options when choosing a watch. You can have your traditional styles or trendy styles. I recently came across a company from a good friend of mines, Daniel Haim (@danielhaim), President of Bloginity Networks (@bloginity), that has both styles and even styles that are almost like a hybrid between traditional and trendy. The company name is Giantto, customizing time since 1967. I'm a huge fan of watch because I feel there is a watch for everyone, the young, the old and the in-between!

Giantto is not for the faint of heart. The collection projects a worldly elegance that is at home shimmering in the twilight breeze that blows through Hollywood Hills, or glinting in the firelight of a sizzling Moscow rendezvous. The spirit of Giantto captures the feeling that comes from living in the moment. The company’s timepieces personify this attitude through a heady mix of oversized details; captivating jewelry accents and sporty confidence. The bold combination delivers a healthy measure of flash tempered with finesse. A father and son team recently founded the Los Angeles-based firm. The elder is an Old World artisan whose expert hands have spent decades crafting exquisite jewelry. His progeny is a businessman whose fresh style is attuned to the now. Together, the duo’s diverse experiences mesh seamlessly to create compelling timepieces that balance artistry with a modern sensibility.

Recently, Giannto launched a new website and an ad campaign, Brooklyn Vintage: The Journey of Time, on June 1, 2011. The site completely fits the brand, its sleek, modern and traditional. The site features all the collections (including other jewelry pieces made from Giantto), Downloadable information (wallpapers, e-books, films), as well as events Giantto has been featured at.

Giantto Website Launch Flyer

For many, a Giantto watch is more than a meticulous symphony of gears and opinions designed to keep time. Easily adaptable to any style or situation, all the watches in the T3 and T4 collections features an interchangeable bezel. This enables the wearer to quickly customize the look of the watch. With a simple twist, the original bezel can be removed and replace with one customized with an array of diamonds or semi-precious stones.

Along with this visual versatility, another Giantto brand signature found throughout the collection is the "G-button." Engraved with the company logo, this instantly recognizable metal stud decorates both of the watch's silicon straps.

The Giantto collection offers a range of case sizes for men, including the 47mm T3 and T4 timepieces, plus the T7 line, which boasts a diameter of 50mm. In addition to its production models, Giantto also offers a number of limited edition timepieces. Prized by collectors, these watches typically feature a combination of precious metals and diamonds. The company’s A-list clientele includes such boldface names as Kim Kardashian, Nicky Hilton, Hulk Hogan, Jaime Foxx and world champion boxer Manny Pacquiao.