A little housekeeping first, BeSpeak: (verb) An English term meaning "to speak for something" or "to order individually-made clothing". Now that's out the way then we can mover further. The app is designed to create certain looks that matches your specifications. First you create a profile that is based on your skin tone, height, build, eye color, etc. From there it tells you what colors works best for you as well as cuts and designs.
What Do You Think?
-Phaon Spurlock, The Southern Gentleman